π§ βEmails arenβt dead β only bad emails are.β
In the HVAC world, follow-up wins deals, and email is your secret weapon. This course helps commercial and residential HVAC business owners craft smarter email systems that convert leads, boost client retention, and build trust β on autopilot.
Whether you’re sending π promotions, π appointment reminders, π re-engagement messages, or π° newsletters β youβll learn how to turn every email into a revenue-generating asset.
π What Youβll Learn:
- Build and grow your HVAC email list from scratch or CRM
- Segment by customer type: residential, commercial, or repeat clients
- Write emails that get opened, clicked, and acted on
- Set up automated email sequences, reminders, and review requests
- Analyze performance (opens, clicks, revenue) and improve continuously
- Avoid common mistakes like spamming, low deliverability, or unsubscribes
π§± Course Lessons (with summaries)
π Lesson 1: Why Email Still Works for HVAC β and How to Use It Right
Why email still crushes social media for long-term client relationships and repeat business.
π₯ Lesson 2: Building & Growing Your HVAC Email List β the Right Way
Get more (and better) email contacts from your website, field team, and CRM β ethically and efficiently.
βοΈ Lesson 3: Crafting Emails That Actually Get Read β and Acted On
Learn what to write, when to send it, and how to turn emails into booked jobs.
π Lesson 4: HVAC Email Automation β Follow-Up That Runs Itself
Automate your reminders, follow-ups, and welcome sequences so leads donβt slip away.
ποΈ Lesson 5: Residential vs Commercial β Campaigns That Match Your Market
Write emails that speak directly to homeowners, building managers, or both β and boost response rates.
π Lesson 6: The Perfect HVAC Email Sequence β From Lead to Loyal Client
Plug-and-play email flows for new leads, past customers, and upsell campaigns.
π― Lesson 7: Promotions, Discounts & Seasonal Offers That Convert
Send compelling promos at the right time β and turn downtime into revenue.
π€ Lesson 8: Re-Engagement Emails β Winning Back Old Leads & Clients
Wake up inactive leads and remind them why your HVAC business is worth coming back to.
π Lesson 9: Email Metrics & Analytics That Matter
Learn what to track (and what to ignore), from open rates to conversions.
π° Lesson 10: Newsletter Strategy β Staying Top-of-Mind Without Being Spammy
Build monthly or quarterly newsletters that educate, not annoy β and keep clients coming back.
π§ Lesson 11: Drip Campaigns β Automating the Long Game
Set up long-term email campaigns to nurture leads who arenβt ready to buyβ¦ yet.
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Lesson 12: Review Requests β Automate Trust-Building
Ask for Google & Yelp reviews automatically, without being pushy or awkward.
β Lesson 13: Handling Negative Feedback & Unsubscribes Gracefully
Manage complaints, reduce unsubscribes, and protect your sender reputation.
π© Lesson 14: Transactional & Service Emails That Build Trust
Make sure estimates, invoices, and reminders are branded, helpful, and friction-free.
π‘οΈ Lesson 15: Deliverability & Compliance β Staying Out of Spam & Legal Trouble
Ensure your emails land in inboxes β not spam β and follow rules for global email marketing.
π Lesson 16: Closing Thoughts β Build an Email System That Runs Itself
π― Who This Is For:
- Commercial HVAC companies handling high-value installs & maintenance
- Residential HVAC contractors looking to improve retention and upsells
- Admin teams, marketing managers, or VAs handling follow-ups and reminders
- HVAC owners who want sales without constant cold calling
π§° Tools Weβll Cover:
Mailchimp β’ ActiveCampaign β’ Sender.net β’ HubSpot β’ MailerLite
And how to connect with: Jobber β’ Housecall Pro β’ ServiceTitan
π· Image Ideas for BuddyBoss Visuals:
- Mobile view of a service reminder email
- Flowchart of a 3-email automation sequence
- Screenshot of a campaign dashboard showing open/click rates
- Before & after examples of HVAC promotional emails
- Visuals of residential vs commercial email styles
π₯ Enroll now and start turning your HVAC inbox into your highest-converting tool β without chasing or cold calling.