💬 “Leads are not luck — they’re the result of systems.”
This course is built to help residential and commercial HVAC businesses stop guessing and start scaling. Whether you’re just starting out or want to double your booked jobs, this course walks you through the complete lead generation system — from visibility to velocity, from SEO to CRM.
💡 Who This Course Is For
This course is designed for:
✅ HVAC Business Owners looking to grow consistently
✅ HVAC Sales & Marketing Teams building lead pipelines
✅ New HVAC Contractors launching in competitive markets
✅ Multi-location HVAC companies optimizing their digital strategy
If you’re tired of relying on referrals or wasting ad spend without seeing results — this is your blueprint.
🎯 What You’ll Learn
By the end of this course, you’ll know how to:
- 🎯 Target high-value residential and commercial leads
- 🌐 Rank in local Google searches and dominate Google Maps
- 💸 Launch paid ads that convert with clear ROI
- 💌 Nurture leads using automated emails and CRM workflows
- 📱 Build a website that acts like your #1 sales rep
- 🌟 Use reviews, referrals, and brand trust to multiply leads
- 📊 Track the right KPIs and optimize every campaign
- 🚀 Scale up with forecasting, budgeting, and predictable systems
🧱 The HVAC Lead Gen System Structure
Every successful HVAC company uses The 5-Part Lead Generation Framework:
| Stage | Goal | Covered In… |
| Attract | Get seen by the right audience | SEO, Ads, Community, Reviews |
| Engage | Build curiosity and trust | Website, Funnels, Local Branding |
| Capture | Convert interest into contact | CRM, Forms, Speed-to-Lead |
| Nurture | Stay top-of-mind and build loyalty | Email Campaigns, Automation |
| Convert | Close deals, get referrals, repeat | Quotes, Consults, Referral Systems |
📚 Course Chapters Overview
🧠 Lesson 1: Understanding the HVAC Lead Generation Ecosystem
Shift your mindset from chasing leads to engineering a system that delivers them consistently — using the Attract → Engage → Capture → Nurture → Convert framework.
🔍 Lesson 2: Building Your Ideal Client Avatar
Create laser-focused customer personas and messaging that speaks directly to pain points. Market like a sniper, not a shotgun.
📍 Lesson 3: Dominating Local SEO (Google Maps + Organic)
Show up in the top 3 of Google Maps, get more calls from “near me” searches, and optimize your Google Business Profile like a pro.
💰 Lesson 4: Paid Ads That Work — Google, Meta, and LSA
Design ad campaigns with ROI clarity. Learn budget planning, copywriting, targeting, and ROI breakdowns for each ad type.
🌐 Lesson 5: Turn Your Website into a Lead Magnet
Transform your website into a 24/7 sales machine with trust signals, calls to action, and optimized landing pages.
🌟 Lesson 6: Reviews & Reputation Domination — The HVAC Trust Engine
Generate, respond to, and leverage reviews to build trust, dominate local results, and convert browsers into buyers.
📬 Lesson 7: Nurturing HVAC Leads with Email Campaigns & Automation
Set up automated follow-ups that build trust, drive repeat calls, and convert unresponsive leads into loyal clients.
🧲 Lesson 8: What is a Funnel — And Why You Need One
Understand how to create HVAC-specific funnels that guide users from ad click to booked job using offers, automation, and thank-you flows.
🏘️ Lesson 9: Become a Local HVAC Brand (Community + Loyalty)
Position yourself as a trusted neighborhood expert using sponsorships, partnerships, branded vehicles, and local involvement.
📊 Lesson 10: Lead Tracking, KPIs & Growth Optimization
Know what’s working and what’s not — with dashboards that help you scale smarter and tweak your campaigns based on data, not gut.
🤝 Lesson 11: Referral Systems That Scale — Turning Happy Clients Into Lead Machines
Turn past clients into a consistent, low-cost referral engine through incentives, outreach, and smart review funnels.
📱 Lesson 12: Lead Handling Mastery — Speed to Lead + CRM Setup
Respond within minutes, organize contacts, and make your CRM your sales control tower to never lose a hot lead again.
🧾 Lesson 13: Converting Leads to Sales — The Art of Quotes, Consults & Closing
Close more jobs with 3-tier pricing, trust-based consults, strong proposals, and smooth follow-ups.
🔧 Tools You’ll Use Along the Way
| Category | Recommended Tools |
| SEO & Local Listings | Google Business Profile, Moz, BrightLocal |
| Ads | Google Ads, Meta Ads Manager, Google LSA |
| Website & Funnels | WordPress, ClickFunnels, Webflow |
| CRM & Automation | Jobber, GoHighLevel, Housecall Pro, Mailchimp |
| Reviews & Referrals | Podium, NiceJob, Reputation.com |
| Analytics | Google Analytics, CallRail, HubSpot |
✍️ Course Exercises & Worksheets
Every chapter includes practical tasks to move your business forward, like:
- 🔧 Build 3-tier quote templates
- 🧠 Create client personas
- 📍 Optimize your Google Business Profile
- 🛠️ Set up automations in your CRM
- 📊 Score your current website + funnel
These aren’t just lessons — they’re your action plan.
📢 Final Message: Build a Lead Engine, Not a One-Time Fix
This course gives you the systems, skills, and structure to generate high-quality leads month after month — no matter the season.
Leads are no longer something you chase. They become the byproduct of a well-built machine.
You’ve got the blueprint. Now let’s build your HVAC lead generation engine — and never worry about “slow season” again. 🔥
Course Includes
- 14 Lessons